Pasticceria Poppella is a bakery in Sanita, Naples.
Poppella in Naples' Sanita has run the family pastry counter since 1920, with the fiocco di neve (snow-flake brioche with cream filling) the dish that turned.
Editorially verified May 19, 2026 by Lewis Vaughan, TableJourney editor. Source.
Tip: Open daily 07:00-22:00. The fiocco di neve at 1 euro 50 is the only order; queue can be 30 minutes on weekends.
Address: Via Arena della Sanità 24, 80137 Napoli, Naples
Moccia in Naples' Chiaia (Vomero branch too) has run the pastry-and-coffee counter since 1936, with the sfogliatella riccia and the babà au rhum the local.
Tip: Closed Monday. Open Tue-Sun 07:00-21:00. Sfogliatella riccia sells out by 11:00 on Saturdays.
Worth the queue: Sfogliatella riccia
Leopoldo in Naples is the historic taralli-and-pastry brand founded in 1940, now run from Casavatore with city-centre cafes selling the sugna-and-pepper.
Tip: Multiple branches across town; the Vomero flagship has the longest counter. Taralli retail at 8 euros per kilo.
Worth the queue: Taralli sugna e pepe
Gay-Odin in Naples on Via Toledo has run the city's defining chocolate counter since 1894, with the forest chocolate log (foresta) and the dense cioccolata.
Tip: Eight Naples locations; the Via Toledo flagship is the oldest. The foresta retails at 30 euros per kilo.
Worth the queue: Foresta chocolate log
Mary in Naples' Galleria Umberto I is the standing counter inside the 1887 arcade, with the sfogliatella riccia baked all day, sold piping hot to the Via.
Tip: Open daily 07:00-20:00 inside the Galleria. Sfogliatella runs 2 euros; the riccia is the local order.
Worth the queue: Sfogliatella riccia
Pasticceria Bellavia in Naples' Vomero has run a Campanian-Sicilian carte since 1925, with the sfogliatella riccia and the babà au rhum the standout daily.
Tip: Open daily 07:00-21:00 on Via Luca Giordano. Counter only; the riccia is the local order.
Worth the queue: Sfogliatella riccia
Bellavia in Vomero on Via Luca Giordano is the long-running neighbourhood pasticceria and bar, with the sfogliatella riccia, the babà bagnati and the small.
Tip: Open daily from 06:30; the sfogliatella riccia and the babà are the lead-orders. The bar runs a busy morning coffee crowd.
Worth the queue: Sfogliatella riccia
