Roy Choi's Kogi-truck-defining dish from 2008: cheddar, mozzarella and chopped kimchi seared inside a flour tortilla. The LA Korean-Mexican mashup.
Roy Choi launched the Kogi BBQ truck in late 2008 with a Korean-Mexican menu built around short rib tacos and a kimchi quesadilla. The truck used Twitter to broadcast its location, and the resulting crowds invented the modern American food truck movement. The kimchi quesadilla, sharp aged kimchi melted into two cheeses inside a seared flour tortilla, became the truck's most-imitated dish and is now a category. The original is still on Kogi's menu, the truck still moves around LA on a published schedule, and the format spawned a generation of Korean-Mexican fusion counters across the city.
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