Starita in Naples' Materdei has run the wood ovens since 1901, with the montanara fried pizza (Sophia Loren's screen choice) the unmissable order alongside the classic margherita.
Must order: Montanara fried pizza, margherita and angioletti dough fritters to start.
Tip: Closed Monday lunch; otherwise daily 12:00 to 24:00. No bookings; arrive 12:30 or 19:30 for the shortest queue.
Address: Via Materdei 27/28, 80136 Napoli, Naples
Di Matteo on Via dei Tribunali in Naples has fried pizza, frittatine and crocchè from the streetside window since 1936; Bill Clinton's 1994 lunch stop is in the legend.
Order: Pizza fritta from the window, pizza margherita inside and crocchè di patate.
Tip: Open daily 10:00 to 24:00. Cash preferred at the window; sit-down service runs upstairs.
Salumeria Upnea on Vomero in Naples is the deli-bistro hybrid pouring Campania natural wines, with salumi-and-cheese boards and a daily-changing pasta from the kitchen behind the counter.
Order: The salumi flight, pasta alla genovese, caciocavallo impiccato with grilled bread.
Tip: Closed Monday. Open daily 12:00 to 23:00 otherwise. Walk-in counter; bookings for the back room.
Da Ettore in Naples' Santa Lucia has invented the pagnottiello (stuffed pizza-bread sandwich) since 1955, plus a full carte of seafood pastas and the canonical pizza margherita.
Order: Pagnottiello stuffed with prosciutto and provola, spaghetti alle vongole.
Tip: Closed Sunday all day. Book ahead for weekends; pagnottiello runs around 9 euros.
Brandi off Via Toledo in Naples claims the 1889 invention of the pizza margherita by Raffaele Esposito for Queen Margherita of Savoy. The queen's thank-you letter hangs in the dining room.
Order: Pizza margherita, the canonical version named for the queen in 1889.
Tip: Open daily 12:00 to 15:30 and 19:00 to 24:00. Book ahead for groups; the original Esposito plaque sits at the entrance.
Gino Sorbillo's headquarters on Via dei Tribunali in Naples is the third-generation family pizzeria, with 21 siblings carrying the dough across four city counters since 1935.
Order: Margherita with San Marzano DOP and the seasonal special with friarielli.
Tip: No bookings; arrive 12:30 or 19:00 for the shortest queue. Lievito Madre two doors down handles overflow.
Veridico in Naples' Vomero area runs a top-30 Italian pizza counter on the 50 Top list, with a 60-hour fermentation dough and a vegetable-led pizza carte alongside the classic margherita.
Order: Pizza con fiori di zucca, margherita with mozzarella di bufala, marinara.
Tip: Book a week ahead on the website for weekends. Sunday-only specials use seasonal Campanian vegetables.
