William Greenberg Desserts is a bakery in Upper East Side, New York City.
Editorially verified May 18, 2026 by Elliot Marsh, TableJourney editor. Source.
Tip: Order black-and-whites in the bigger six-inch size. Pre-order schnecken at Rosh Hashanah; they sell out a week ahead.
Guided tour · 2h 30m
Satisfy your pizza cravings on a 3-hour walking tour of New York’s Greenwich Village. Sample 3 different pies in one of the city's most historic neighborhoods and tast...
Guided tour · 2h 30m
Explore Greenwich Village on a 2.5-hour guided food tour led by a local expert. Enjoy six food tastings, visit famous landmarks, and hear the stories behind the food a...
Water activity · 3 hours
Experience the iconic sights of New York City on a luxury dinner cruise. Savor a 5-course gourmet dinner as you cruise past the Statue of Liberty, the Brooklyn Bridge,...
Address: 1100 Madison Avenue, New York, NY 10028, New York City
Levain Bakery has baked the six-ounce chocolate chip walnut cookie in the Upper West Side, New York City since 1995. Two-tray racks, lines around the block.
Worth the queueChocolate chip walnut cookie
TipThe original Upper West Side basement counter has the shortest line at 17:00. Heat one for ten seconds in your hotel microwave.
Zabar's on Broadway has anchored Upper West Side appetising in New York City since 1934. At 2245 Broadway. Booking recommended. Reservations advised.
Worth the queueBlack-and-white cookies, babka
TipTake a number at the appetising counter the moment you walk in; the bakery side has no number system.
Balthazar Bakery on Spring Street in SoHo has supplied New York City's croissants and country breads since 1997. Open daily 07:00-19:00. At 80 Spring Street.
Worth the queuePain au chocolat
TipTake the morning pastry to the chairs at the Spring Street subway plaza; the bakery line moves faster than the cafe line.
Uri Scheft's Breads Bakery near Union Square turns out the city's most-loved chocolate babka in New York City. Rugelach by the pound, challah on Fridays.
Worth the queueChocolate babka
TipBabka comes hot from the oven at 11:00 and 15:00. Slice with a serrated knife at home; do not pull it apart while warm.
Veniero's has filled cannoli on East 11th Street in the East Village, New York City since 1894. Sfogliatelle, pignoli cookies, ricotta cheesecake.
Worth the queueCannoli
TipCannoli are filled to order at the counter; never buy pre-filled. Espresso at the bar is the after-dinner move.
Junior's on Flatbush Avenue Extension has baked New York cheesecake in Brooklyn New York City since 1950. Cream-cheese-base, graham-crust, sour-cream top.
Worth the queueOriginal New York cheesecake
TipThe Brooklyn original is the right room. The Times Square outpost serves the same cake under different lighting.
