The Wisconsin State Fair cream puff is a baked choux pastry shell filled with sweetened whipped cream and dusted with powdered sugar, sold by the dozen each.

The cream puff was introduced at the Wisconsin State Fair in West Allis in 1924 by the Wisconsin Bakers Association, which still operates the booth. By 2026 the Cream Puff Pavilion sells more than 400,000 cream puffs during the 11-day fair each August, making it the fair's most-ordered single item. The recipe has not changed in over 100 years; choux pastry, sweetened whipped cream, powdered sugar dust.

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