Pineapple cake (feng li su) is the buttery short-crust biscuit filled with sweet pineapple-and-winter-melon jam. Taipei's canonical souvenir, packed into red-and-gold gift boxes.

Pineapple cake traces to the Qing dynasty as a Chinese wedding cake but was modernised in Taiwan in the 1970s. Chia Te Bakery in Songshan, founded 1975 by Chen Tang-peng, won the inaugural Taipei Pineapple Cake Festival in 2006 with both original and cranberry versions. SunnyHills opened in 2009 using only Tu Feng native pineapple (no winter melon), and Wu Pao Chun expanded the format. The cake became Taipei's defining gift, packed into red-and-gold boxes for relatives back in mainland China.

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