The counters in Seoul worth queuing for: bread, pastry, and the morning ritual.
Bakery counters in Seoul worth queuing for: levain breads, laminated pastry, regional bakes and the morning ritual.
9 places
Order Country loaf sourdough and morning bun
The Seoul outpost of Chad Robertson's San Francisco bakery, in Hannam-dong since 2018, quickly setting the standard for open-crumb sourdough in Korea.
Order Classic salt butter bread with truffle pretzel and squid ink cheese variants
Artist Bakery is the salt-bread sister project to London Bagel Museum, set in a restored hanok off Yulgok-ro with more than 20 versions of the viral salt.
Order Fritz croissant and konpeito cream doughnut
Fritz operates its bakery counter from the same Dohwa building as the roastery, and the baked goods match the coffee programme in seriousness.
Order Saint-Honore and yuzu tart
Passion5 is the patisserie arm of Paris Baguette's parent company SPC, but it operates on an entirely different level from the parent chain.
Order Honey butter thick-cut toast
Cafe Onion's Seongsu warehouse space runs a bakery counter with honey butter thick-cut toast that draws a pre-opening queue on weekend mornings.
Order Seaweed sourdough loaf
Weirdough in Seongsu is a small-batch vegan bakery renowned for seaweed sourdough and plant-based pastries, rated 5.0 on HappyCow across 28 reviews.
Order Black sesame canele
Ma Pause in Hongdae is a French-trained baker's response to Seoul's generic patisserie scene, producing black sesame canele and laminated pastries.
Order Vegan tangzhong milk bread
For Four Bread in Hongdae specialises in dairy-free and egg-free Korean bakery classics, with vegan tangzhong milk bread that rivals any conventional version.
Order Cream-filled sweet bun (soborobang)
Paris Baguette is the ubiquitous Korean bakery chain that appears on every high street, but the Gwanghwamun branch is the right flagship to experience.
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