Vegan organic fusion₩₩Jung-guDaily
BLU Seoul in Jung-gu runs an organic, vegan and gluten-free menu, rated 5 stars on HappyCow across 85 reviews: one of Seoul's most comprehensive plant-based.
Signature: Organic vegan dishes, Gluten-free plates
Order: Organic vegan set: seasonal ingredients from local farms, prepared without meat, dairy or gluten in a clean, light kitchen near Chungmu-ro.
Tip: BLU is one of the few options in Seoul that caters to both vegan and coeliac requirements simultaneously.
Korean traditional₩₩Bukchon and SamcheongDaily 10:00-22:00
The most visited samgyetang restaurant in Seoul, set across several traditional hanok houses near Gyeongbokgung Palace with a long daily queue before 11:30.
Signature: Samgyetang, Black chicken samgyetang
Order: Samgyetang: whole young chicken packed with glutinous rice, ginseng and garlic inside renovated hanok buildings with courtyard seating.
Tip: Come at opening on weekdays; queues are shortest before 11:30.
Korean street food₩Jongno-guDaily from approximately 17:00 until midnight
The 200-metre stretch in front of Ikseon-dong from Exit 5 to Exit 6 at Jongno 3-ga Station is Seoul's most concentrated pojangmacha (street food tent).
Signature: Tteokbokki, Odeng, Kimchi jeon
Order: Tteokbokki and odeng (fish cake skewer in anchovy broth): the pojangmacha double order since the orange tents opened here.
Tip: Arrive by 19:00 or earlier to find a free stool; cash only at most tents.
Korean bibimbap and bulgogi₩₩InsadongDaily 11:00-21:00
Insadong Geu Jib is a hanok-style Korean restaurant set in a narrow Insa-dong alley, serving dolsot bibimbap, beef-tartare bibimbap and bulgogi-and-vegetable rolls at neighbourhood prices.
Signature: Dolsot bibimbap, Bulgogi yachaemari
Order: Dolsot bibimbap in the stone pot with the rice crackling at the rim, mixed thoroughly with the house gochujang.
Tip: The bulgogi yachaemari rolls (pick beef, pork or chicken) are the house specialty: thin meat with vegetables, hand-rolled at the table.
North Korean₩₩₩Jung-guDaily 11:30-21:00
Open since 1946, Woo Lae Oak is Seoul's institution for Pyongyang-style naengmyeon: cold buckwheat noodles in clear hanwoo bone broth, in the Michelin Guide.
Signature: Pyongyang naengmyeon, Bulgogi
Order: Pyongyang-style naengmyeon: the original cold noodle bowl, buckwheat noodles in a clean savoury hanwoo bone broth, served ice cold with a slice of beef.
Tip: Add the thin slices of cold beef from the side dish to the noodle bowl; it is part of the intended eat.
Korean traditional₩Jung-gu and MyeongdongDaily 07:00-15:30
One of Seoul's oldest restaurants, Hadongkwan serves only seolleongtang (milky-white ox bone soup) from morning until it sells out around 15:30.
Signature: Seolleongtang
Order: Seolleongtang: slow-cooked ox-bone broth in the bowl that has made this Myeongdong institution a Michelin Guide institution since 1939.
Tip: The kitchen closes when the pot is empty, typically mid-afternoon. No dinner service.