★ 4.2
The Visit Seoul office publishes a self-guided food walk map for the Insadong and Jongno corridor, downloadable from their website. The route starts at Gwangjang Market for bindaetteok and mayak gimbap, continues along Cheonggyecheon Stream to the evening stalls, and ends in Insadong for tea and Korean confectionery. Paid guided versions run on weekends through several operators listed on the Visit Seoul site. The self-guided map is well-illustrated and the route is entirely walkable in three hours.