Tampa: Ybor City Stories and Flavors Experience
Discover the history of Ybor City on a guided walking tour in Tampa. Learn about the cigar industry, explore the lives of the workers, and enjoy food tastings that ref...
How Tampa came to eat the way it does: the people, migrations and accidents that shaped the plate.
How Tampa came to eat the way it does: the people, migrations and accidents that shaped the plate.
Before Tampa became Tampa, the Tocobaga people built shell mounds at the mouth of the Hillsborough River and ate from the Bay's mullet, mangrove crab and palm hearts. Hernando de Soto landed in 1539. Spanish ranches and fishing camps operated along the coast through the 1700s. The Cuban fishing rancheros at Tampa Bay traded smoked mullet to Havana through the colonial era.
Vicente Martinez Ybor moved his Key West cigar operation to a swampy area east of the Hillsborough River in 1885. By 1900 Ybor City had over 150 cigar factories and was the cigar capital of the world. The workforce was Cuban, Spanish, Italian (mostly Sicilian) and German. They cooked together, ate together and invented dishes that combined every cuisine they brought.
Cigar workers in Ybor's factories built sandwiches from the bread Cuban bakeries baked daily, layered with roast pork, ham, Swiss cheese, mustard and pickles. The Sicilian workers added Genoa salami, which is the line that still separates a Tampa Cuban from a Miami Cuban (Miami's later version omits the salami). The City of Tampa formally declared the Cuban sandwich its signature sandwich in 2012.
Casimiro Hernandez Sr. opened the Columbia Restaurant at the corner of East Seventh and 22nd Street in Ybor City in 1905. Five Gonzmart family generations later, the Columbia is still Florida's oldest restaurant, running 15 dining rooms across a city block with paella, 1905 Salad and the Spanish bean soup.
Juan More opened La Segunda Central Bakery on 15th Street in Ybor in 1915. The bakery bakes long, light Cuban bread with a palmetto frond on top to vent steam, plus pastelitos, quesitos and guava pastries. La Segunda still supplies most Cuban-sandwich shops in Tampa with their bread.
The deviled crab (devil crab) was born during the 1920 Ybor cigar workers strike. Cigar workers caught blue crabs from the Bay and stretched the meat with Cuban-bread crumbs, peppers, onions and a sofrito tomato sauce. The torpedo croquette was deep-fried for portability and traveled with the workers across the strike line. The Sicilian-Spanish-Cuban fusion is the only place in America where the dish exists.
Bern Laxer and his wife Gert opened Bern's Steakhouse on South Howard in Hyde Park in 1956. Bern's started the world's largest restaurant wine cellar (now over 500,000 bottles, 6,500 labels) and the dry-aging program for in-house beef. The James Beard Foundation awarded Bern's Outstanding Wine Program in 2016.
Michelin came to Tampa in 2023 with the first Florida guide. Ebbe, Kosen and Koya took one-star ratings; Rocca followed in 2024. Lilac at the EDITION hotel earned a star in 2023 and lost it back to Recommended in 2026. The 2026 Florida Michelin Guide also added a Green Star at Fat Beet Farm Kitchen and Bakery for sustainable cooking, the first Green Star awarded in Florida.
Discover the history of Ybor City on a guided walking tour in Tampa. Learn about the cigar industry, explore the lives of the workers, and enjoy food tastings that ref...
Discover Ybor City on our Secret Food Tour! Taste 6+ dishes including Cuban sandwiches, deviled crab, and Greek specialties while exploring Tampa’s vibrant history, cu...
Sip cafe con leche and enjoy a 90 minute walking tour with historic landmarks, architecture, and the stories of Cigar City. End with a famous Cuban sandwich at Florida...