Layers of pink champagne-flavoured sponge under blush-pink whipped frosting, the Madonna Inn's signature bake since 1958 and the cake San Luis Obispo buys for every birthday worth celebrating.

When Alex and Phyllis Madonna opened the Madonna Inn on Highway 101 in 1958, they committed to pink: pink booths, pink sugar, and a bakery case anchored by pink champagne cake. The inn's bakery still hand-makes the cake daily and bills itself as home of the famous pink champagne cake, selling whole tiers to travellers and slices to anyone passing the Copper Cafe counter. It has outlived every trend to become the city's de facto celebration cake.

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