Sapporo Seafood Brunch Tour: Taste Fresh Hokkaido
Discover the flavors of Hokkaido on a guided tour of Sapporo's Nijo Market. Taste fresh seafood, enjoy a sushi brunch, and explore local specialties and history.
How Sapporo came to eat the way it does: the people, migrations and accidents that shaped the plate.
How Sapporo came to eat the way it does: the people, migrations and accidents that shaped the plate.
Before Meiji settlers arrived, the Sapporo plain was home to the Ainu, whose food traditions ran on salmon, deer, wild edible plants and a brewed millet drink called tonoto. Ainu cuisine remains a living tradition in eastern Hokkaido today, though most Sapporo restaurants treat it ceremonially rather than nightly.
Meiji-era settlers laid the grid of Sapporo in 1869 and founded what became Sapporo Brewery in 1876. Hokkaido Development Commission scientists like Edwin Dun and William S. Clark brought dairy farming, ranching, wheat and brewing to the new city, codifying the agriculture that still defines Hokkaido.
Founder Morito Omiya created the lard-capped miso ramen at Aji no Sanpei in 1955, blending a thick miso broth with the city's bitter winters in mind. The bowl spread first through Ramen Yokocho (an alley founded 1951 just south of Susukino), then nationally, and now defines Hokkaido ramen worldwide.
Sapporo Brewery turned its 1890 brick brewing complex into the Sapporo Beer Garden in 1976, an all-you-can-eat jingisukan hall paired with the brewery's draft beer. The marriage of Hokkaido lamb grilling and Sapporo lager became the city's defining group meal.
Founder Taizan Shimomura coined the term soup curry at Magic Spice in 1993, riffing on Indonesian soto ayam with a chicken broth and 30-plus spices. By the late 2000s, soup curry was the city's second iconic dish; today Sapporo counts more than 200 dedicated shops.
The Michelin Guide's first Hokkaido edition arrived in 2017, awarding Sushi Miyakawa three stars (the only sushi room in Hokkaido at that tier) and one star each to Sushi Zen, Saimi and a small group of Maruyama and Susukino rooms. Sapporo's fine-dining inventory has expanded steadily since.
Discover the flavors of Hokkaido on a guided tour of Sapporo's Nijo Market. Taste fresh seafood, enjoy a sushi brunch, and explore local specialties and history.
Discover Sapporo's culinary delights on a guided food tour. Enjoy a full dinner course with fresh seafood, BBQ lamb, and dessert, and sip on 3 or more drinks.
Skip the transport hassle on the ultimate Sapporo day trip! Perfect for all seasons, enjoy fresh market seafood, iconic architecture, rich culture, and a relaxing moun...