The retail-and-tourist strip south of the river. Magnolia Cafe, Joann's, Hopdoddy and Jo's anchor the food corner; the hotel patios at Austin Motel and Hotel San José run the brunch trade.
Hopdoddy Burger Bar in Austin is the South Congress flagship since 2010, a counter-order burger room that grinds chuck daily and built a national chain from this corner.
Signature: Llano Poblano burger, Truffle fries, Hand-spun shake
Order: The Llano Poblano with house-ground chuck and truffle fries on the side.
Tip: The line moves; queue at 5pm or 10pm. The Sack of Sliders is a four-burger flight worth ordering once.
Joann's Fine Foods in Austin is the Bunkhouse Group's Tex-Mex diner at the Austin Motel on South Congress, a palapa-bar patio of fajitas, queso and frozen margaritas.
Signature: Wood-grilled fajitas, Joann's queso, Frozen margarita
Order: Wood-grilled fajitas and a frozen margarita; the tortillas are pressed in-house each morning.
Tip: The Austin Motel pool is members-only but the diner patio runs walk-in; arrive 5pm Saturday for shade.
Magnolia Cafe in Austin is the South Congress 24-hour diner, a counter institution running queso, migas and pancakes through the night, weekends round the clock.
Signature: Mag mud (queso), Love migas, Gingerbread pancake
Order: Mag mud queso and the Love migas; both run 24 hours, 7 days a week.
Tip: Open 24 hours Thursday through Saturday; otherwise closes at midnight. SXSW makes Friday 1am a scrum.
South Congress Cafe in Austin is the South Congress brunch room since 2005, an all-day kitchen of pancakes, crab cakes and a brunch trade that runs weekend mornings hard.
Signature: Carrot-cake pancakes, Crab cake, French toast
Order: Carrot-cake pancakes; they are the room's most-photographed plate for a reason.
Tip: Weekend brunch books out by 10am; reserve a day ahead or arrive at the 9am Saturday open.