Mentaiko is spicy Alaskan pollock roe, cured with chilli, soy and dashi. Fukuya's 1949 Hakata recipe adapted Korean salted cod roe technique; eaten on rice or stuffed into bread rolls.

Toshio Kawahara opened Fukuya in Hakata in 1949 and adapted the Korean salted cod roe technique (myeongnan-jeot) into the Japanese form: pollock roe cured in chilli, dashi, soy and sake. The product spread through Kyushu in the 1950s and exported across Japan in the 1980s and 1990s. Today Fukuya in Higashi-ku and Yamaya (founded 1974) are the two big factory shops. Mentaiko is eaten on white rice as mentaiko gohan, stuffed into French rolls at Full Full Bakery, or tossed through pasta and Hakata udon. The shape and seasoning carries Korean DNA but the dashi-cure is Japanese.

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